Aurora asks “How important is your image to you?”

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Aurora Sun Flower-3There are a lot of photographers out there today. When its time to make a selection how do you decide which one is right for you? What is the most important factor when you are making your decision? Is it the cheapest price? the best package deal? Or is it quality images that make you look great from a photographer who knows how to preform their craft well? Here is an article from PPA that can help educate you on the key factors that will produce the results you want.

Family Portraits: Clients and Pros Share Insights

Often, with amateur portraits, clients get their images and they aren’t necessarily happy, but they don’t know why. “Unfortunately, the amateur photographer usually doesn’t know why, either. So many amateurs just shoot with the situation they’ve been given, hoping for a few lucky shots with cute expressions, rather than crafting a scene that’s conducive to good portraiture. Then, when something doesn’t come out right, they don’t know how to fix it. By contrast, a pro can look at an image and immediately understand why it’s not satisfactory, and then make adjustments to produce a good end product.”

That’s why it’s so important to view an entire session of images, or a collection of photographs from many different sessions, so you can get a sense of the depth of a photographer’s work. It should be heartbreakingly difficult to select your favorite images from a family, Senior or child portrait session because almost every image should move you. If there are only one or two shots that you’d consider framing, then you’re not dealing with a professional product.

“There is a big difference between a lucky snapshot and a professionally produced image, one that is captured well and perfected in post-production. Technical accuracy is a big differentiator between pro work and images from an amateur with a nice camera.”

“Amateurs make some great images, but they may not be able repeat good results. With many amateurs or part-time enthusiasts, it’s almost a matter of luck when they create a beautiful photograph. All the conditions are right. The lighting happens to be perfect, and they get an amazing shot almost by accident. However, if you ask them to do it again under different circumstances, they can’t. A professional photographer, on the other hand, should be able to duplicate great results because the pro always knows what they are doing and why they are doing it. So, really, you’re making a much safer investment by hiring a pro because the work will be more consistent, and you won’t be risking your money on something that you may or may not like.”

Professionals have also made a commitment not only to their art but to providing the full package for their clients. “Pros spend a lot of time improving their art and researching the products and options for their clients. Professionals educate themselves in ways that amateurs don’t have time to do, and they are dedicated to helping their clients display the images in the best possible way. It’s an investment in the full experience that amateurs can’t possibly duplicate.”
Here’s the best part of all this: Photographers love to show off their work—from digital files to fully assembled products. Ask a photographer to view more images, and you’re likely to see a twinkle in their eye as they excitedly pulls out albums, portfolios, iPads, image discs and every other display method they can find. It’s a creative collaboration, after all, and it all starts with client and photographer seeing eye to eye about the style of the images. Professionals understand that and welcome the inspection of their imagery.



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